sales marketing

Sales & Marketing

Knowing what sells

Develop a clear brand. Our sales programs empower you to build and enhance valuable
relationships with customers. The effect on sales will be long-term, even and especially
in saturated and fiercely competitive markets.

Program Director

Thomas Breitling

Thomas Breitling is a trailblazer and driving force in business innovation, strategic sales management and digital change, with many years’ experience as a manager and lecturer in sales and marketing.

As Program Director of Sales & Marketing, he is responsible for developing formats that focus on those sales competences and leadership qualities which are currently in demand. He also develops formats that empower businesses to grow into innovative sales organizations.



The sales front is going through tough times, beleaguered from all sides and all sectors. Rules governing client behavior and client relationships have been subjected to a fundamental change. New sales competencies and leadership qualities are needed, in order to deal successfully with these changes. Our seminars and impulse days empower you to not only stand firm amidst this extreme turbulence but even to use it to your personal advantage and achieve sales success.

Impulse Days

Open Programs
Strategische Kundenorientierung
Kundenorientiert in Führung, Innovation, Organisation und Vertrieb


Open Programs
St.Galler Verhandlungsmethodik
Professionelles Verhandlungstraining mit System

Multi-module Programs

Open Programs




Customized modules with a targeted mission: to enable you and your business to be sales leaders. With systematic expertise from St.Gallen. You need the knowledge, we have the ideas, topics and programs. That’s why your quickest route to individualized competence development is via our inhouse sales training. We would be delighted to advise you in preparing a customized proposal.

Keynotes & Impulse Events

Corporate Programs
St.Galler Keynote Speeches
Impulse setzen. Live vor Ort.
Strategische Kundenorientierung
Kundenorientiert in Führung, Innovation, Organisation und Vertrieb

Seminars & Trainings

Corporate Programs
St.Galler Key Account Management
Der Schlüssel zum Schlüsselkunden
St.Galler Vertriebs- und Verkaufsmanagement
Sales Skills: Management- und Führungskompetenz im Vertrieb
Verkaufsverhandlungen erfolgreich führen
Sales Negotiations - Wie Sie Verkaufsgespräche zum Abschluss bringen
Verkäufer erfolgreich führen
Verkaufsteams zu Höchstleistung motivieren

Leadership Development

Corporate Programs
Select your Own Development Program I English
Your individually tailored leadership program